Category Insights
Skin Deep Beauty
Exploring the future of premium beauty skincare
In the increasingly dynamic premium market loyalty is rare! Consumers are moving on with ever increasing speed, women are inclined to purchase the newest products or are dazzled by the latest cutting edge technologies; envisaging these as the answer 'to stop skin ageing'. Despite this, over the last few years, premium market growth has been static; the premium skincare brands have been losing ground to the ever sophisticated mass skincare brands. Mass skincare brands are 'hotter' than ever on the trend trail and capable of mirroring seamlessly premium-esk technical advances with similar efficacy at reasonable prices, thus reducing the advantages held by the premium market.
In reaction Premium brands are stepping away from the more general development areas and looking to replicate professional services and cosmetic treatments that will tempt consumers to trade up and away from the mass skincare brands. Peel & Reveal Treatments, Pure Organic Benefits, Dermatological Integrity and Surgical Replacement products are the driving influences within the beauty skincare arena. This focus must continue; Premium brands need increasingly to offer the consumer a need to upgrade, and 'desirable functional beauty' is one way to achieve this association. The premium skincare category will require product developments to deliver far more 'performance association', in order to gain new, and a true, foothold in the marketplace and the mind of the beauty skincare consumer.
The uber-luxury trend focus will play a key role in the growth of the premium beauty skincare category, created by the need to 'redefine the mundane'!
The Premium Beauty Skin category will see a strong revival of loyalty, as the brands/products improve their efficacy. Consumers trends emerging, see consumers searching for brands they can 'trust', relying on the products or services these brands offer to ensure 'quality and performance'. Premium Beauty Skin brands have the backbone and technical advances to drive this level of consumer thirst. With product stories that set them 'above the rest' these brands have the ability to create pure sophistication, a twist of luxury and indulgence. This combined with pure functionality will deliver a total experience to consumers, when they are pursuing 'pure skin care solutions'.
The uber-luxury trend focus will play a key role in the growth of the premium beauty skincare category, created by the need to 'redefine the mundane'! Concepts that bring a sense of treatment, an exceptional moment to each and every day, will pave the way for new growth within this sector.
Liquidrock Beauty Skin Category Insight offers a comprehensive guide to the size and shape of the category; providing the latest mass retail sales data (2006-2007) and analysing the premium skin care market, while identifying the key sectors, brands and product SKUs driving growth. The report identifies the leading global brands, the key global driving trends and offers strategic analysis of the key factors influencing the marketplace for the future; be they changes in consumer requirements, new trend development or new product developments.
*Note this is an extract taken from our full Category Insight, the complete report is available to purchase today. Contact Liquidrock for more details.
All our category insights come in the form of an electronic presentation in Powerpoint with accompanying notes and imagery delivered on CD rom. Each Category Insight is presentable by Liquidrock at an additional cost and will be quoted for on enquiry. Note: All quotes are exclusive of VAT.