Category Insights
Body Beauty
For future insights into the Bodycare category
Health and wellness drives the modern day consumer mindset! Consumers continue to seek health solutions to fit their everyday requirements; these desires are being strengthened by the necessity to combine uber-luxury and an increased functionality within the marketplace. Body care is no exception to the rule, the media are continually fuelling the need for consumers to look good to feel good which in turn puts increased pressure on consumers to live a healthy lifestyle or use products to enhance their beauty.
The body care category has demonstrated dynamic diversity recently to encapsulate the growing consumer requirements of health and wellbeing; age solutions, functional solutions, beauty solutions all taking centre stage within the category driving growth and creating a much broader cross category than ever before. This dynamic growth has created a blurring of category boundaries somewhat but with the common balance being that of 'body beauty' and the enhancement of body skin aesthetics; this degree of 'desirable functionality' has been driven by consumers thirst for info-lusting and a requirement for performance from the products they use!
Brands need to react quickly to counter or streamline changes within consumer psyche...
The body care category is unique with regard to development potential, the masstige brands are hot on the tail of skincare trends and filtering these through to body care crossover with speed and efficiency. The purely 'functional aspects' of body care are being driven increasingly by the premium branded sector; elements such as new natural inclusions, age defying concepts, new technologies for performance and innovative product formats continue to be the focus for the premium brands. Masstige brands are focusing on 'performance within their limits', emphasising the link between skincare and body care with aesthetic and performance benefits the key driving themes; soft tanning, body cellulite, increased hydration and body touch trends.
Brands need to react quickly to counter or streamline changes within consumer psyche with regards to body care, in particular the changing perspectives on body health care, skin aesthetics, functional performance and age defying, as all these areas have unique opportunities for growth in today's dynamic marketplace and needs desires from consumers will influence new product development programmes dramatically.
Liquidrock Body Care Category Insight offers a comprehensive guide to the size and shape of the market at a national level (UK); providing the latest mass retail sales data (2006-2007) analysis, while identifying the key sectors, brands and product SKUs driving growth. The report identifies the leading global brands, the key global driving trends and offers strategic analysis of the key factors influencing the marketplace for the future - be they changes in consumer requirements, new trend development or new product development.
*Note this is an extract taken from our full Category Insight, the complete report is available to purchase today. Contact Liquidrock for more details.
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