Category Insights
Colour Me Beautiful
Exploring the future of colour cosmetics
Innovation is key to continue the 10.6 % growth that this market has experienced in the past year, to become a market work over 1 billion dollars.
Colour cosmetics is set to move beyond traditional areas, such as eyes lips and face, we have begun to track this trend for new products which target areas not previously covered by colour. In the past year the eye sector has shown excellent performance, as a result of the trend for more dramatic eye fashion. This vogue is set to continue, a trend that has been predicted to take off, is this particular focus on the eyebrow area, manufacturers will start making products that more dramatically define the area. The eyebrow area will offer a huge opportunity for innovation and design as it becomes more fashionable to decorate.
Niche brands will continue to excite the market with their performance and will continue to drive the larger premium brands towards faster innovation
Added benefits, crossover products and celebrity endorsement will all continue to feature as key drivers in this market. Skin sensitive products are set to become market drivers in the facial as well as the body colour cosmetics category, consumers seeking gentler formulations from their colour cosmetics.
Perhaps the biggest drivers of all are still ‘Health’ and ‘Age’. The consumer wants to look and feel as young and healthy as possible. Pro active cosmetics which target age and health, with effective formulations that really work is the biggest trend for the future. Niche brands will continue to excite the market with their performance and will continue to drive the larger premium brands towards faster innovation.
This in depth report will analyse each colour cosmetic sector looking at where it is now and where it is heading. Exploring in particular new and developing trends such as exploding niche developments, personal treatment ranges and the continued growth in the ‘natural cosmetics!
*Note this is an extract taken from our full Category Insight, the complete report is available to purchase today. Contact Liquidrock for more details.
All our category insights come in the form of an electronic presentation in Powerpoint with accompanying notes and imagery delivered on CD rom. Each Category Insight is presentable by Liquidrock at an additional cost and will be quoted for on enquiry. Note: All quotes are exclusive of VAT.