Category Insights
In previous lives the team at Liquidrock had been continually frustrated and under whelmed by the style, content, analysis, knowledge and adaptability of the Global information and marketing resource(s) available.
With this in mind Liquidrock created a specialist hub (resource) of cross-category insights designed to offer businesses 'creative cost effective' expert knowledge; delivering Global category information, local data analysis, key consumer requirements, category trend tracking and forecasting key future development potential per category.
Our aim is to provide businesses with an 'overview of the present' and an 'insight into the future' of the core categories that Liquidrock track. Each report focuses on informing, inspiring and forecasting emerging trend indicators that demonstrate potential for building new product development programmes.
Liquidrock Category Insights will help...
- Category/Marketing Managers identify market opportunities and develop targeted promotion plans for the focus category.
- Research and development professionals stay on top of competitor initiatives and explore demand for new innovative developments within the focus category.
- Advertising agencies working with clients in the personal care industry understand the product buyer to develop messages and images that compel consumers to purchase the products per category.
- Business development executives understand the dynamics of the market and identify possible partnerships.
- Information and research collators to provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
All Liquidrock Category Insights analyse, track and forecast the following;
- 1. Category Review
› Category Summary
› UK Data Collation and Analysis
› Leading Brands and Product SKUs per Sector
› Overview of the Key Players/Market Position - 2. Global Consumer Insights
› Consumer Desires; Consumer trends and aspirational desires
› Changing Needs; Key insights into usage habits - 3. Category Insights
› Category Trends
› Key Category Drivers
› Key Development Areas
› Key Ingredient Stories - 4. Future Strategic Thinking
› Lifestyle Trend Influences
› Hot Brands of Tomorrow
› Packaging Developments
› Future Trend & Product Forecasting