Category Insights
Clear Skin Beauty
Exploring the future of medicated skincare
Our lives continue to flow faster and faster, there is no end of problem and time saving solutions available to help aid consumers through their busy lifestyles. Problem skin zones require instant calls to action, therefore emergency solutions to individual problems have made performance and consumer satisfaction key driving factors. Beauty products are becoming more and more portable, consumers seek inspirational answers to their 'on the spot' needs; product innovation heads the experience and consumers are searching for unique product applications to adapt instantly to ensure an instant consumer satisfaction.
Slow down an emerging Lifestyle Trend (See: Trend Analysis 5 Big Trends) is growing and is the functional answer for consumers with real problem skin zones. Acne and oil control issues require a less intense programme, solutions targeted to tackling the cause of the problem with a view to longer term success. The consumer search for answers is not always reflected in a quick yet productive solution and the need for brands to seek out effective treatment based products to integrate into consumers' lifestyles which ultimately solve their long term problems is a key consumer desire.
Beauty products are becoming more and more portable, consumers seek inspirational answers to their 'on the spot' needs...
The Medicated Beauty Category (acne & oil control) has a base demographic within the teenage market, and there is a strong feeling that these 'functional' brands need to begin to nurture the relationships with these early consumers and begin to diversify into their other functional skin care needs. Brands, have begun, in recent developments to show an appreciation for 'growing' with their 'trustworthy consumers' offering them subtle trade ups within a 'functional beauty' skincare sub sector of the market. There is no limit to this growth or diversification and medicated beauty brands will need to look beyond their 'core demographic groups' and 'diversify their brand offering somewhat' to achieve further success with older and younger age groups.
Liquidrock Medicated Beauty Skin Category Insight offers a comprehensive guide to the size and shape of the acne & oil control market at a national level (UK); providing the latest mass retail sales data (2006-2007) analysis, while identifying the key sectors, brands and product SKUs driving growth. The report identifies the leading global brands, the key global driving trends and offers strategic analysis of the key factors influencing the marketplace for the future - be they changes in consumer requirements, new trend development or new product development.
*Note this is an extract taken from our full Category Insight, the complete report is available to purchase today. Contact Liquidrock for more details.
All our category insights come in the form of an electronic presentation in Powerpoint with accompanying notes and imagery delivered on CD rom. Each Category Insight is presentable by Liquidrock at an additional cost and will be quoted for on enquiry. Note: All quotes are exclusive of VAT.