Category Insights
Inside Out Health
Exploring the future of nutrition, supplements & functional foods
'Being good to yourself and your family' is set to inspire a generation. Consumers are now overdosed with healthcare information and this rise in wellness education is set to continue to drive key consumer trends for Self Health & Wellness. Pressure is mounting, the importance of the health of a nation, is beginning to filter through to the general consumer; the media is driving the information overload and inspiring consumers to think proactively in respect to their health.
The Techno Goodness trend is about consumers 'creating balance'; achieving the right way to supplementing goodness into all aspects of their lives. This consumer trend for increased health and wellness focuses not only on instant solutions but is viewing longer term, growing up and growing old with wellness in the forefront of consumer's minds.
Consumers are now overdosed with healthcare information and this rise in wellness education is set to continue to drive key consumer trends for Self Health & Wellness.
Techno Goodness is touching the lives of many consumers; the global child obesity epidemic continues to rise, the spotlight is on governments and businesses to tackle the issues faced, immediately. Healthy eating (your 5-a-day UK based) programs are driving simplified health education for parents and children alike, re-educating a generation of parents where maximum choice and minimum effort have declined their knowledge and appreciation of a healthy diet.
Beneficial products are beginning to be tracked across several cross categories; for the future the New Nutrition category will see the introduction Wellness Programs aided by new goodness technology; consumers will seek instant analysis to define personal health, nutrition and fitness requirements, as well as direction to achieve goals and track their individual progress.
Liquidrock New Nutrition Category Insight offers a comprehensive guide to the size and shape of the category; providing the latest mass retail sales data (2006-2007) and analysing the premium skin care market, while identifying the key sectors, brands and product SKUs driving growth. The report identifies the leading global brands, the key global driving trends and offers strategic analysis of the key factors influencing the marketplace for the future; be they changes in consumer requirements, new trend development or new product developments.
*Note this is an extract taken from our full Category Insight, the complete report is available to purchase today. Contact Liquidrock for more details.
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