Category Insights
Heaven Scent
Exploring the future of bath and shower products
BATHTIME SLOW DOWN
Life is too fast for the majority of people nowadays, consumer's seek more emotional pleasures to soothe away the daily pressures and stresses that surround them, the time has come for 'Slow Down'. An emotional retreat to recharge and rejuvenate the mind, body and soul, a place where we can collect our thoughts and seek heavenly bliss!
The concept of retreat & relax has enhanced and inspired the spa & bathing marketplace driving the concept of pleasure, this desire has been accelerated by fresh concepts for health and wellness, in particular for functional, yet desirable skin-body care solutions. Techno goodness is now driving the marketplace with increased product efficacy a key driving influence; skin nourishment, skin aesthetics and skin touch are but a few of the key influences driving new product development programmes.
Ultimately every woman wants to be pampered and the exclusivity of a spa retreat is not always attainable in an instance for cost and convenience.
Coupled with the desire for health are the growing concerns for emotional wealth, the need to gain gratification and expand our lust for the experience, the luxury, the opulence. Consumer's crave the ultimate in seduction, spa & bathing concepts are promoting such luxuries, these desires are being strengthened by the necessity to create a sense of ultimate luxury; luxury that is aspirational and almost unattainable within the home, this idea of lusting luxury and creating these ultimate treats is driving the home experience. Ultimately every woman wants to be pampered and the exclusivity of a spa retreat is not always attainable in an instance for cost and convenience.
SHOWER FRESH QUICK FIX
With ‘me time’ reduced and cleansing an essential part of the everyday hygiene routine the growth of convenience cleansing has increased dramatically. Consumers seek lifestyle solutions and the shower is one such time saving element to enter our lives somewhat seamlessly!
The concept of ‘refresh & recharge’ has enhanced and inspired the shower marketplace driving the concept of extreme cleansing; this desire has been accelerated by fresh concepts for health and wellness, in particular for functional, yet desirable skin-body care solutions. Techno goodness is now driving the marketplace with increased product efficacy a key driving influence; skin nourishment, skin aesthetics and skin touch are but a few of the key influences driving new product development programmes.
Ideal solutions for life tend to start with simplicity and convenience as key benefit to consumers, yet over time these ideals take a back seat and consumers being to need more from their lifestyle solutions; showering is no differ. Info-lusting consumers seek multi-tasking solutions to their life, so why just cleanse when you can cleanse and nourish skin, or why not nourish when you can cleanse, nourish and care for skin. Techno goodness is set to inspire the shower category, feeding the needs of the info-lusting consumer with increased ideals for efficacy and performance. Technical solutions for skin protection, skin nourishment and skin specifics are set to drive shower care development criteria for the future.
Liquidrock offers two individual Category Insights (Heavenly Bliss & Shower Fresh) both provide a comprehensive guide to the size and shape of the bath & shower market at a Global and a national level (UK); providing the latest mass retail sales data (2006-2007) analysis, while identifying the key sectors, brands and product SKUs driving growth. The report identifies the leading global brands, the key global driving trends and offers strategic analysis of the key factors influencing the marketplace for the future - be they changes in consumer requirements, new trend development or new product development.