5 big consumer trends
Home Spun
Consumers look homeward for trust
Life is set to change! Consumers have accepted the reality that we now live in a global village, the internet is a wonderful connection tool whereby consumers sell, buy, talk and meet with other like minded people from around the world. Consumers will begin to feel the affects of these changes in social interaction, the idea of communicating without being emotional touched will begin to drive consumers homeward.
This lack of emotional attachment suggests that consumers? experiences are increasingly varied but overtly non-expressive and therefore consumers will search for ?new experiences?; the desire for personal, emotional and sensual connections will become heightening. Consumers seeking this level of emotion will reflect homeward for security, trust and sentiment.
The new model of trust is based on interpersonal connections; growing concern for the world outside has forced consumers to search inward and seek bonds with the products and services they utilise. Consumers are sceptical about marketing and advertising, society is though increasingly intrigued by local suppliers and are more likely to seek advice from peers for recommendations and approval.
Consumers are sceptical about marketing and advertising, society is though increasingly intrigued by local suppliers and are more likely to seek advice from peers for recommendations and approval.
Homespun consumers have a growing desire to explore our interpersonal connections, our communities, our traditions, our location all become increasingly influential. One example of the Homespun trend is the significant theme for 'local produce' within the food industry, consumers are seeking local producers over multi national suppliers, motivated initially by the idea of freshness and quality consumers are excited by the 'homespun' desires for sustainability (locally) and origin of trust.
*Note this is an extract, for more new consumer and lifestyle trends see the all new liquidrock 'Future Footprints' report, available from April 2007