New Trends
Future Footprints
Where will the future take your brand?
We have entered an era known as the 'Human Era' where emotional connections and experience are key drivers. Life is viewed as a journey highlighted by our connections and experiences, for the first time consumers are really concerned about what we will leave behind, our footprint on the world.
Consumers live in an age of abundance; the average consumer has far too many material possessions, when in truth needs for very little. Abundance means our purchasing decisions are no longer based on survival; however, it is the very survival of our planet which is higher on most of our agendas now!
The Future Footprints report closely examines today's shifting consumer, examining many aspects of consumers' current and future lifestyles; Abundance, Knowledge, Connection and Experience will all predict future consumer desires and affect key purchasing decisions.
The Future Footprints report provides an insight into the psyche of tomorrow?s consumer enabling companies/brands to build strategies and inspire innovation for future success.
Consumers live in an age of abundance; the average consumer has far too many material possessions, when in truth needs for very little.
Forecasting consumer behaviour and lifestyle trends has become an indispensable tool in the creative process for many businesses. Liquidrock track and monitor key Global consumer trends, ideas and insights to effectively forecast emerging consumer patterns, lifestyle trends and future relevant concept ideas.
Liquidrock Think Tank team of trend analysts and media monitors from around the globe, all with a variety of expertise (industrial design, future studies, fashion design, food industry, and electronic innovation), gather, distil and predict to provide Liquidrock with an abundance of consumer trend intelligence to track consumer; lifestyles, behaviours and future requirements.
Internally Liquidrock filter this intelligence to create an annual 'intelligence report' which focuses on forecasting global lifestyle themes, highlighting evolving consumer desires and predicting future conceptual trends.
All our category insights come in the form of an electronic presentation in Powerpoint with accompanying notes and imagery delivered on CD rom. Each Trend Translation report is presentable by Liquidrock at an additional cost and will be quoted for on enquiry. Note: All quotes are exclusive of VAT.