5 big consumer trends
Techno Goodness
Consumers seek Self Preservation
'Being good to yourself and your family' is set to inspire a generation. Consumers are now overdosed with healthcare information and this rise in wellness education is set to continue to drive key consumer trends for Self Health & Wellness. Pressure is mounting, the importance of the health of a nation, is beginning to filter through to the general consumer; the media is driving the information overload and inspiring consumers to think proactively in respect to their health.
The Techno Goodness trend is about consumers 'creating balance'; achieving the right way to supplementing goodness into all aspects of their lives. This consumer Trend for increased health and wellness, spans not only from instant solutions but to the longer term, growing old with wellness in mind.
Techno Goodness is touching the lives of many consumers; the global child obesity epidemic continues to rise, the spotlight is on governments and businesses to tackle the issues faced, immediately. Healthy eating (your 5-a-day UK based) programs are driving simplified health education for parents and children alike, re-educating a generation of parents where maximum choice and minimum effort have declined their knowledge and appreciation of a healthy diet.
The Techno Goodness trend is about consumers 'creating balance'; achieving the right way to supplementing goodness into all aspects of their lives.
Benefit products are being launched on the back of this trend in many different categories. One example of the trend is the plethora of food and beverage brands, focused on enhancing products, with Nutritional Supplementation. Products to increase consumer's nutritional intake with the simplest of ease giving the consumer solutions for many different lifestyle issues. The future will see Wellness Programs aided by new goodness technology; consumers will seek instant analysis to define personal health, nutrition and fitness requirements, as well as direction to achieve goals and track their individual progress.
*Note this is an extract, for more new consumer and lifestyle trends see the all new liquidrock 'Future Footprints' report, available from April 2007